H&M Alternatives

Looking for brands like H&M? We've researched the 50 top alternatives to H&M and summarized the best options here in this H&M competitors grid. Find H&M's competitors, compare H&M's features and pricing vs. other fashion retailers brands and stores. Get the low-down on alternatives to H&M in the fashion retailer product space before you make a purchase.

About this H&M alternatives grid

To bring you this list of Hm.com similar sites and brands, we analyzed 54 criteria and summarized 2,754 data points in the comparison grid below. We looked at fashion retailer stores similar to H&M in products and services offered and ranked them according to product features, overall customer ratings, brand popularity, price point and value, shipping and returns policies, discounting and coupon policies, payment methods accepted, rewards and loyalty programs offered, and more.

How we score and rank H&M competitors

In addition to showing you how compares with its competitors along 54 features and criteria, we also calculate an overall score for each Hm.com alternative. The H&M comparison grid below is sorted by this score. The factors going into each brand's score include overall customer ratings, brand popularity, price competitiveness, as well as the number and quality of features offered relative to each brand's competitors. Each brand's score is updated daily to incorporate the latest ratings and reviews.

How to find more information on brands like H&M

Need more research? You can also check out our rankings lists for the best fashion retailer stores and the top clothing stores. You can also compare brands side-by-side using our Compare Tool (you can also click the "compare" links within the grid below to compare any H&M alternative vs. H&M side-by-side and see each brand's pros and cons). You can also use the Store Features tool to find more brands like H&M that offer specific features like military discounts, free shipping & returns, cash-back programs, and which stores accept Amazon Pay, Apple Pay, Afterpay, Affirm, or Bread Financing.
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Brand
Overall score
Brand Popularity
Active Coupons
Price Point
Free Shipping
Free Returns & Exchanges
International Shipping
Curbside Pickup
Ship to Store
PayPal
jcrew.com
J. Crew has an overall score of 5.0 out of 5 stars. This means J. Crew compares favorably with H&M, which has an overall score of 4.8.
73 ratings
J. Crew has a brand popularity rating of 5 out of 5 stars. J. Crew is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
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J. Crew currently has 14 active coupons and promotions. This means J. Crew compares favorably with H&M, which currently has 20 active coupons.
14
View offers
We're still looking for data on J. Crew's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
J. Crew does offer free shipping. J. Crew is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
J. Crew does offer free returns & exchanges. J. Crew is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
J. Crew does offer international shipping. This makes J. Crew a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
J. Crew does offer curbside pickup. J. Crew is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on J. Crew's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
J. Crew does accept PayPal. J. Crew is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
urbanoutfitters.com
Urban Outfitters has an overall score of 5.0 out of 5 stars. This means Urban Outfitters compares favorably with H&M, which has an overall score of 4.8.
65 ratings
Urban Outfitters has a brand popularity rating of 5 out of 5 stars. Urban Outfitters is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
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Urban Outfitters currently has 4 active coupons and promotions. Therefore Urban Outfitters is an inferior alternative to H&M, which currently has 20 active promotions.
4
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We're still looking for data on Urban Outfitters' price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Urban Outfitters does offer free shipping. Urban Outfitters is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Urban Outfitters does offer free returns & exchanges. Urban Outfitters is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Urban Outfitters does offer international shipping. This makes Urban Outfitters a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Urban Outfitters does offer curbside pickup. Urban Outfitters is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Urban Outfitters' offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Urban Outfitters does accept PayPal. Urban Outfitters is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
asos.com
ASOS has an overall score of 5.0 out of 5 stars. This means ASOS compares favorably with H&M, which has an overall score of 4.8.
76 ratings
ASOS has a brand popularity rating of 5 out of 5 stars. ASOS is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
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ASOS currently has 30 active coupons and promotions. This means ASOS compares favorably with H&M, which currently has 20 active coupons.
30
View offers
We're still looking for data on ASOS's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
ASOS does offer free shipping. ASOS is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
ASOS does offer free returns & exchanges. ASOS is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
ASOS does offer international shipping. This makes ASOS a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
ASOS does offer curbside pickup. ASOS is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on ASOS's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
ASOS does accept PayPal. ASOS is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
American Eagle has an overall score of 5.0 out of 5 stars. This means American Eagle compares favorably with H&M, which has an overall score of 4.8.
70 ratings
American Eagle has a brand popularity rating of 5 out of 5 stars. American Eagle is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
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American Eagle currently has 3 active coupons and promotions. Therefore American Eagle is an inferior alternative to H&M, which currently has 20 active promotions.
3
View offers
We're still looking for data on American Eagle's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
American Eagle does offer free shipping. American Eagle is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
American Eagle does offer free returns & exchanges. American Eagle is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
American Eagle does offer international shipping. This makes American Eagle a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
American Eagle does offer curbside pickup. American Eagle is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on American Eagle's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
American Eagle does accept PayPal. American Eagle is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
Brand
Overall score
Brand Popularity
Active Coupons
Price Point
Free Shipping
Free Returns & Exchanges
International Shipping
Curbside Pickup
Ship to Store
PayPal
forever21.com
Forever 21 has an overall score of 4.9 out of 5 stars. This means Forever 21 compares favorably with H&M, which has an overall score of 4.8.
53 ratings
Forever 21 has a brand popularity rating of 5 out of 5 stars. Forever 21 is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
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Forever 21 currently has 32 active coupons and promotions. This means Forever 21 compares favorably with H&M, which currently has 20 active coupons.
32
View offers
We're still looking for data on Forever 21's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Forever 21 does offer free shipping. Forever 21 is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Forever 21 does not offer free returns & exchanges. Forever 21 is an inferior alternative to H&M, which does offers free returns & exchanges. Click for more details.
Forever 21 does offer international shipping. This makes Forever 21 a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Forever 21 does offer curbside pickup. Forever 21 is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Forever 21's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Forever 21 does accept PayPal. Forever 21 is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
hottopic.com
Hot Topic has an overall score of 4.9 out of 5 stars. This means Hot Topic compares favorably with H&M, which has an overall score of 4.8.
66 ratings
Hot Topic has a brand popularity rating of 5 out of 5 stars. Hot Topic is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Hot Topic currently has 6 active coupons and promotions. This means Hot Topic compares favorably with H&M, which currently has 20 active coupons.
6
View offers
We're still looking for data on Hot Topic's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Hot Topic does offer free shipping. Hot Topic is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Hot Topic does not offer free returns & exchanges. Hot Topic is an inferior alternative to H&M, which does offers free returns & exchanges. Click for more details.
Hot Topic does offer international shipping. This makes Hot Topic a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Hot Topic does offer curbside pickup. Hot Topic is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Hot Topic's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Hot Topic does accept PayPal. Hot Topic is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
oldnavy.gap.com
Old Navy has an overall score of 4.9 out of 5 stars. This means Old Navy compares favorably with H&M, which has an overall score of 4.8.
66 ratings
Old Navy has a brand popularity rating of 5 out of 5 stars. Old Navy is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Old Navy currently has 19 active coupons and promotions. This means Old Navy compares favorably with H&M, which currently has 20 active coupons.
19
View offers
We're still looking for data on Old Navy's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Old Navy does offer free shipping. Old Navy is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Old Navy does offer free returns & exchanges. Old Navy is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Old Navy does offer international shipping. This makes Old Navy a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Old Navy does offer curbside pickup. Old Navy is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Old Navy's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Old Navy does not accept PayPal. Old Navy is an inferior alternative to H&M, which does accepts PayPal. Click for more details.
gap.com
Gap has an overall score of 4.9 out of 5 stars. This means Gap compares favorably with H&M, which has an overall score of 4.8.
61 ratings
Gap has a brand popularity rating of 5 out of 5 stars. Gap is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Gap currently has 28 active coupons and promotions. This means Gap compares favorably with H&M, which currently has 20 active coupons.
28
View offers
We're still looking for data on Gap's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Gap does offer free shipping. Gap is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Gap does offer free returns & exchanges. Gap is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Gap does offer international shipping. This makes Gap a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Gap does offer curbside pickup. Gap is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Gap's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Gap does not accept PayPal. Gap is an inferior alternative to H&M, which does accepts PayPal. Click for more details.
shopjustice.com
Justice has an overall score of 4.8 out of 5 stars. This means Justice compares favorably with H&M, which has an overall score of 4.8.
61 ratings
Justice has a brand popularity rating of 5 out of 5 stars. Justice is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Justice currently has 9 active coupons and promotions. This means Justice compares favorably with H&M, which currently has 20 active coupons.
9
View offers
We're still looking for data on Justice's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Justice does offer free shipping. Justice is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Justice does offer free returns & exchanges. Justice is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Justice does offer international shipping. This makes Justice a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Justice does offer curbside pickup. Justice is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Justice's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Justice does not accept PayPal. Justice is an inferior alternative to H&M, which does accepts PayPal. Click for more details.
Brand
Overall score
Brand Popularity
Active Coupons
Price Point
Free Shipping
Free Returns & Exchanges
International Shipping
Curbside Pickup
Ship to Store
PayPal
zaful.com
Zaful has an overall score of 4.8 out of 5 stars. This means Zaful compares favorably with H&M, which has an overall score of 4.8.
56 ratings
Zaful has a brand popularity rating of 5 out of 5 stars. Zaful is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Zaful currently has 98 active coupons and promotions. This means Zaful compares favorably with H&M, which currently has 20 active coupons.
98
View offers
We're still looking for data on Zaful's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Zaful does offer free shipping. Zaful is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Zaful does offer free returns & exchanges. Zaful is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Zaful does offer international shipping. This makes Zaful a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Zaful does not offer curbside pickup. Zaful is an inferior alternative to H&M, which does offers curbside pickup. Click for more details.
We're still looking for data on Zaful's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
We're still looking for data on Zaful's accept PayPal support. For comparison, H&M does accepts PayPal. Click for more details.
vineyardvines.com
Vineyard Vines has an overall score of 4.8 out of 5 stars. Therefore Vineyard Vines is an inferior alternative to H&M, which has a higher overall score of 4.8.
43 ratings
Vineyard Vines has a brand popularity rating of 5 out of 5 stars. Vineyard Vines is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Vineyard Vines currently has 5 active coupons and promotions. Therefore Vineyard Vines is an inferior alternative to H&M, which currently has 20 active promotions.
5
View offers
We're still looking for data on Vineyard Vines' price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Vineyard Vines does not offer free shipping. Vineyard Vines is an inferior alternative to H&M, which does offers free shipping. Click for more details.
Vineyard Vines does offer free returns & exchanges. Vineyard Vines is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Vineyard Vines does offer international shipping. This makes Vineyard Vines a good alternative to H&M specifically regarding international shipping policies, since H&M does not offer international shipping. Click for more details.
Vineyard Vines does offer curbside pickup. Vineyard Vines is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Vineyard Vines' offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Vineyard Vines does accept PayPal. Vineyard Vines is a roughly equivalent alternative to H&M, which also accepts PayPal. Click for more details.
rue21.com
Rue 21 has an overall score of 4.8 out of 5 stars. Therefore Rue 21 is an inferior alternative to H&M, which has a higher overall score of 4.8.
45 ratings
Rue 21 has a brand popularity rating of 5 out of 5 stars. Rue 21 is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Rue 21 currently has 8 active coupons and promotions. This means Rue 21 compares favorably with H&M, which currently has 20 active coupons.
8
View offers
We're still looking for data on Rue 21's price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.
Rue 21 does offer free shipping. Rue 21 is a roughly equivalent alternative to H&M, which also offers free shipping. Click for more details.
Rue 21 does offer free returns & exchanges. Rue 21 is a roughly equivalent alternative to H&M, which also offers free returns & exchanges. Click for more details.
Rue 21 does not offer international shipping. This makes Rue 21 a roughly equal alternative to H&M regarding international shipping policies, since H&M also does not offer international shipping. Click for more details.
Rue 21 does offer curbside pickup. Rue 21 is a roughly equivalent alternative to H&M, which also offers curbside pickup. Click for more details.
We're still looking for data on Rue 21's offer ship to store options. We currently also do not have enough data on H&M's offers ship to store to provide a comparison on this feature. Click for more details.
Rue 21 does not accept PayPal. Rue 21 is an inferior alternative to H&M, which does accepts PayPal. Click for more details.
hanes.com
Hanes has an overall score of 4.8 out of 5 stars. Therefore Hanes is an inferior alternative to H&M, which has a higher overall score of 4.8.
46 ratings
Hanes has a brand popularity rating of 5 out of 5 stars. Hanes is a roughly equivalent alternative to H&M, which also has a popularity rating 5 out of 5.
View site
Hanes currently has 7 active coupons and promotions. Therefore Hanes is an inferior alternative to H&M, which currently has 20 active promotions.
7
View offers
We're still looking for data on Hanes' price competitiveness. We currently also do not have enough data on H&M's s price point to provide a comparison on this feature. Click for more details.